Eric Vincent, Product Designer
Systems, research, and product strategy — built to hold up under real complexity.
I've been the only designer in the room, and one of nine designers aligned around a single component library at Southwest. The case studies below span a pre-seed startup, a consumer growth brand, and two Fortune 500 enterprises, including a regulated airline. Different stakes every time, same approach: understand the real constraint before designing around it.
Building a Design System Inside a Live Product
Diagnosed a disconnected component library with no source of truth mid-migration, then built a phased design system on Figma Variables and a custom naming convention that bridges directly into the Tailwind codebase.
Turning Client Conversations Into a Roadmap That Closed a Deal
Ran the only research function at a 6-person company — client interviews that validated features in progress while building the broader picture of how publishers actually work. One finding moved a publisher from live demo straight to contract review the same day.
Designing for Measurable Growth
Built and scaled a testing process across 100+ verticals, then carried that same rigor into funnel optimization, campaign design, and content strategy — growth work judged on what it actually moved, not what it looked like.
Modernizing a 29-Year-Old System That Still Runs 4,000 Flights a Day
The 7th attempt at replacing a regulated flight-tracking system I couldn't directly access — reverse-engineering 29 years of institutional habit through user interviews alone, on a timeline set by a public commitment to Congress.
Unifying a Fractured R&D Organization Under One Tool
Unified three independent research organizations — each with its own tools, process, and vocabulary — under a single system, in a 6-month, 0-to-1 window tied to a corporate re-org I didn't control.